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The best Google Ads coaching/training here https//sfdigitalco/youtube Plus join the Livestream every weekday at 1600 hrs UK time here https//youtubecomFeb , 18 · There are 4 different keyword match types with Google Ads that you need to know Broad match (never use this unless you're targeting the display network, we'll explain)People don't know the differences of the match types, when to use them and why You don't need all three match types for each keyword in an ad group if you understand the fundamentals of each match type I find it unnecessary to add all three match types and costly if you do structure your account that way The Ultimate Guide To Google Ads Keyword Match Types Vazooky Digital Google ads keyword match types 2021